Bundle x Joy Named a 2026 America's Retail Champion by the National Retail Federation
NRF Honors Bundle x Joy as ‘America’s Retail Champion’
Phoenix, AZ, July 10, 2026 – Jess Berger, Founder & CEO of Bundle x Joy has announced it has been recognized as a 2026 America’s Retail Champion by the National Retail Federation. In its eighth year, the program celebrates small retailers across the country who actively engage in public policy discussions impacting the retail industry at the local, state and federal levels.
"I'm honored to represent Arizona and stand alongside fellow small business owners at our nation’s Capital, because this recognition is proof that when we support small businesses, especially female-founded brands like ours, we're not just fueling the economy, we're fueling the people bold enough to change their industries for the better."- Jess Berger
Retailers were nominated by state retail associations and industry peers for their leadership and involvement in public policy advocacy. This year, 50 retailers representing 27 states were selected as America’s Retail Champions, with five individuals advancing as finalists. One retailer will be named the 2026 America’s Retail Champion during the NRF’s 2026 Retail Advocates Summit, the retail industry’s premier advocacy event, on July 15 in Washington, D.C.
“As we reflect on the last 250 years, we are inspired by the role small businesses have played in providing jobs and economic opportunity and strengthening communities,” NRF Executive Vice President of Government Relations David French said. “The 2026 America’s Retail Champion honorees exemplify the entrepreneurial spirit that defines the retail industry.”
More than 98% of retail businesses in the United States employ fewer than 50 people, underscoring the critical role small retailers play in the nation’s economy.
This year’s America’s Retail Champions program is sponsored by Affirm, the payment network that empowers consumers and helps merchants drive growth.
Learn more about the finalists of the 2026 America’s Retail Champions program and see a full list of honorees here.
About Bundle x Joy
Bundle x Joy is a woman-founded, woman-led pet wellness brand on a mission to unleash a happier gut. Founded in 2021 by Jess Berger, a pet nutritionist with more than 20 years of industry experience and the first Latina to raise over $1 million in the pet industry, Bundle x Joy creates gut-friendly, allergy-conscious nutrition for dogs with sensitivities. Every recipe is made in the USA and free of grain, corn, wheat and soy, pairing clean, functional ingredients with the colorful, eye-catching packaging today's pet parents want to bring home. Designed with the woman consumer in mind, the brand blends serious nutrition with a strong sense of community, celebrated through its signature #DoingDogMomSh!t movement. Jess remains hands-on in the business every day, leading an all-female team in a male dominated industry and giving back 3% of every purchase to fund women entrepreneurs, support local communities and help pets in need. Bundle x Joy products, including the 2026 NEXTY Award-winning Bone Broth & Colostrum Daily Boost Powder, are available in more than 700 retail doors nationwide and online at bundlexjoy.com.
About NRF
The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. nrf.com
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Media Contact: office@bundlexjoy.com
Read the full article at Pets Plus Magazine: https://petsplusmag.com/nrf-honors-bundle-x-joy-as-americas-retail-champion/